WijVerbeteren logo wit
Facebook Instagram Linkedin
Contact

Customer Case

Business coaching for SLASH Marketing

Gijs Wigger, founder of SLASH Marketing, is a dedicated online marketer with over four years of experience in digital marketing. In 2023, he launched his own agency, specializing in SEO, SEA, content creation, and digital strategies for freelancers and small to medium-sized enterprises.

Alongside his full-time role at Roularta Media as an Online Performance Marketer, Gijs aimed to grow his own business in a structured way. WijVerbeteren supported him in transforming a casual side project into a professional, scalable company that systematically attracts and retains clients.

The process

Gijs enrolled in the 9-month Structure & Foundation program at WijVerbeteren — a track specifically designed for entrepreneurs aiming to professionalize and scale their business sustainably.

What we have accomplished together:

  • Biweekly one-on-one coaching sessions
  • Strategic planning and implementation
  • Chat support for day-to-day inquiries
  • Practical workbooks and tools within a Notion environment
  • Ongoing evaluation and adjustment of the strategy

The challenge

When Gijs contacted us, he brought expertise and passion, but lacked the structure to grow his business systematically.

Key challenges:

  • Lack of a clear value proposition: What sets SLASH Marketing apart from other agencies?
  • Lack of transparent pricing: How to set rates without compromising your value?
  • Lack of structured lead generation: Dependent on referrals and coincidence.
  • Time management: How to balance a full-time job with running a business?
  • Lack of operational structure: All workflows were routed through Gijs, without scalable system
  • Unclear customer journey: How do you guide prospects from initial contact to satisfied client?
"I knew I could deliver strong results for clients, but I had no idea how to make it structured and scalable alongside my full-time job."
Gijs van SLASH marketing
Gijs Wigger
SLASH Marketing

The approach

Foundation (month 1–3):

  • Clear positioning as a marketing specialist for SMEs
  • Clear service offering with fixed packages and pricing

Sales funnel (month 4–6):

  • Lead magnet and LinkedIn strategy implemented
  • Meta Ads campaign and automated email sequences implemented

Processes & growth (month 7–9):

  • SOPs and CRM system implemented
  • Optimized the sales funnel and developed a growth strategy

The result

  • From zero clients to a loyal customer base
  • Consistent monthly revenue alongside a full-time job
  • Consistent lead flow through an automated funnel
  • 60% time savings through streamlined processes

Project summary

  • From zero clients to a loyal customer base
  • Consistent monthly revenue alongside a full-time job
  • Continuous flow of new prospects

Ready to move from chaos to structure?

  • Analysis of your current situation
  • Customized development roadmap
  • Practical first steps toward greater structure
Let’s plan your free strategy talk